Dr. Cecilio K. Pedro, CEO

Blam! It must have felt like a door slamming at your face when clients of  an aluminium tubing company left one by one the instance plastic tubing entered the manufacturing scene.  But that did not make the God-fearing president of the company lose hope and shut down the business.  Instead, by stroke of inspiration from the heavens, he turned the business around to make it a global brand that initially serves the poor and handicapped.  Hapee toothpaste was a silver lining after a crisis, a window that opened after the door closed.  It came as a message from above to give to the less fortunate and the blessings will follow.  That’s how Dr. Cecilio K. Pedro, President and CEO of Lamoiyan Corporation perceived the miracle that was Hapee Toothpaste, so he continues the advocacy to help the poor and disadvantaged by keeping prices low and providing jobs to the deaf-mute of society.

l3He did not stop there. As a responsible corporate citizen, he applies pro-environment opportunities in his daily business process for the benefit of the general public.  “Think of others first, then more blessings will come your way” seems to be Dr. Pedro’s business strategy which seems to be  the right path as more and more people speak well of him and his business.  Thus they patronize his product and support his business.

Peter Psul Ang, AVP

Peter Psul Ang, AVP

As the company turn a Silver 25th anniversary, more pro-community projects and  activities are planned  by the Philantropist and Vissionary Dr. Pedro together with his Asst. Vice President for New Business Development, Peter Paul Ang.  With the theme “Giving Hope and Sharing Hapee Smiles”, Lamoiyan tied up with organizations such as the Phlippine Dental Association (PDA) for its nationwide medical/dental missions,  These activities will be conducted in key cities in the Philippines with the support of Lamoiyan’s trade partners.

with officers of PDA

with officers of PDA

The event also coincided with the company’s three-day National Sales Convention that aims to empower and build a stronger business partnership with its valued trade partners.

This annual gathering serves as a fitting tribute to their trade partners’ substantial contributions to Lamoiyan Corporation’s continued growth. The event also gives the trade partners a preview of Lamoiyan Corporation’s goals and programs for the year, and allows them to look back at the firm’s historic past and further foster camaraderie with one another.

“We believe that celebrating our silver anniversary amid this convention is the perfect opportunity for us to show what God has done for a Christian-Filipino company in a highly competitive oral care industry. With our trade partners present, together we will walk the path to victory,” Dr. Pedro said.

Lamoiyan Corporation traces back its roots in 1988 when Dr. Pedro decided to establish a 100% Filipino-owned firm that manufactures toothpastes, then the domain of multinationals. Its inception in March that same year saw the introduction of the first local toothpaste brand,  Hapee, which since then has consistently maintained world-class quality at par with its foreign counterparts.

The company also stands proud as the first Filipino company that successfully penetrated the local toothpaste industry through its dental care brands, Hapee and Kutitap. Since then, its portfolio of products expanded, many of which have earned the love, patrimony and loyalty of consumers here and abroad.
“Many thought then that my decision was unwise but Lamoiyan Corporation’s success throughout the years proved otherwise. It’s been a good 25 years, and we are looking forward to more years together with our trade partners in order to make a difference—all for the glory of God,” Dr. Pedro continues.

To know more about how Lamoiyan Corporation gives hope to Filipinos and shares ‘’ smiles, visit www.lamoiyan.com or www.facebook.com/LamoiyanCorporation